The Tứ Phủ Chầu Bà Project – UEH

Project Overview

This project develops AR filters to bring images of Chầu Bà and her ceremonial attire into an interactive media environment, making cultural heritage more accessible to modern audiences. By combining traditional symbols with digital design, the filters highlight the richness of Vietnam’s spiritual life while presenting it in a fresh and more relatable form.

Course: Human-Computer Interaction

Linh Anh – Gia Hân – Ngọc Lâm – Thanh Nhàn

Source of inspiration

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The Mother Goddess cult has become increasingly familiar to young people through music and illustrations.
→ However, there is still a lack of 3D or interactive approaches.

Mood Board

Spirituality + Mystery + Contemporary

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Storyboard

Project: The Four Palaces of the Lady Deities - Storyboard 3

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Finished product

Scan the QR code to try it out!

Project: The Four Palaces of the Lady Deities - First-Class QR Code

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Project: The Four Palaces of the Lady Deities - QR Code: Third Palace

Project: The Four Palaces of the Lady Deities - QR Code for the Fourth Palace

Presentation poster

Results

Won the “Most Popular Product” award at the Interactive Digital Visual Performance competition organized by the Department of Communication Design (SMD).
On display at the Color of Culture exhibition, part of ArtTech Fusion 2025.

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Project: The Four Palaces of the Lady Deities - Award

Conclusion

Throughout the project, we experienced a wide range of emotions—from the excitement of brainstorming ideas and the pressure of developing the concept to the intense focus required to perfect every detail. It was a journey that was both challenging and inspiring, allowing us not only to apply our knowledge of design and technology but also to gain a deeper understanding of Vietnam’s traditional cultural values. Therefore, when the project received an award and the opportunity to be exhibited at the exhibition, we truly felt happy and proud. This is not only a reward for our efforts but also a motivation for us to continue pursuing our creative journey.