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About SMD

As part of the strategy to restructure and reposition UEH as a multidisciplinary and sustainable university, the School of Media Design (SMD) was established under the School of Technology and Design in February 2022, with a mission to apply technology to everyday life and integrate it into art and design. Sharing this vision, SMD aims to become a leading center for design education, promoting scientific research, fostering industry partnerships, and organizing communication and arts events in a positive, creative, and sustainable manner.

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Achievements

100%

Internationally trained faculty

100%

Sinh viên tốt nghiệp đạt chuẩn đầu ra

21

International Awards

These telling figures reflect the quality of education and the outstanding achievements that SMD has consistently built upon year after year. These are not merely results; they are a testament to the department’s journey of development, the dedication of its faculty and students, and its increasingly solid standing in the field of creativity.

Training Program

Students are welcome to enroll in these programs, which are designed to be flexible to meet individual needs and align with Vietnam’s strategic development goals.

The Team at SMD

The faculty at SMD has received rigorous training both domestically and internationally and possesses strong expertise and extensive practical experience. With a professional and dedicated teaching style that consistently supports students, our faculty creates an inspiring learning environment that helps students develop creative thinking and well-rounded professional skills.

Ph.D. Candidate Vũ Tường Quyên

Lecturer - Ph.D. Candidate in Design Teaching Specializations: Interaction Design, Spatial Design, Well-being

Vu Thanh Truc, M.A.

Instructor - Master of Arts in Media Management and Journalism - Teaching Specialization: Media Production & Content Creation

Associate Professor, Ph.D. Trinh Thuy Anh

Head of the SMD Department - Associate Professor, Ph.D. in Technical Economics - Teaching Specializations: Leadership, Management, and Communication.

Associate Professor, Ph.D. Ngo Viet Liem

Scientific Advisor - Professor of Marketing - Teaching Specialization: Human Experience, Mindset Theory, Attitude Formation

Dr. Dong-Su Yi

Associate Chair of the SMD Department - Ph.D. in Advertising and Public Relations - Teaching Specialization: Arts Management, Advertising & Public Relations

Dr. Duong Thi Thuy Trang

Faculty Member - Ph.D. in Business Administration - Teaching Specialization: Marketing Communications & Brand Strategy

Nguyen Trong Nghia, M.A.

Instructor - Graphic Design - Teaching Specialization: Interactive Communication Design & Digital Experience

Nguyen Thi Thanh Huyen, M.A.

Department Secretary - Master of Business Administration (MBA) - Teaching Specializations: Integrated Marketing, Communications.

Phan Nhat Trung, M.A.

Instructor - Master's in Game Design, Animation, and Interaction Design - Teaching Specialization: Interaction Design & User Experience

Nguyễn Lê Sơn Trang, M.A.

Faculty Member - Master of Global Marketing Management - Teaching Specialization: Global Marketing & Communications Management

Student Life

Student life at SMD is always dynamic, creative, and rich in experiences. Students have many opportunities to participate in real-world projects and collaborate with businesses, as well as take part in international exchange programs. The vibrant learning and activity environment at SMD helps students develop holistically in terms of professional expertise, skills, and a global mindset.

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Strategic partners

SMD is proud to partner with a network of strategic domestic and international partners, including businesses, creative organizations, and prestigious universities. Through these partnerships, students gain more opportunities to participate in real-world projects, professional internships, academic exchanges, and expand their professional networks in a global environment.